Understanding Your Home's Value
Data-Driven Analysis
We use recent comparable sales, current market conditions, and your home's unique features to determine accurate pricing.
Competitive Positioning
Strategic pricing based on what similar homes have sold for, not wishful thinking or inflated promises.
Expert Insight
Human expertise that considers factors automated valuations miss: condition, location nuances, and market trends.
Our 5-Step CMA Process
Gather Property Information
Complete assessment of your home's features, condition, and unique characteristics
Identify Comparable Sales
Find recently sold homes similar in size, location, and features
Adjust for Differences
Account for variations in square footage, upgrades, and location factors
Analyze Market Conditions
Consider current trends, inventory levels, and buyer demand
Determine Pricing Strategy
Recommend optimal price range based on data and your selling goals
Why Our CMA is More Accurate
Home Condition Assessment
We physically visit your home to evaluate condition, improvements, and unique features that algorithms can't detect.
Location Nuances
Human expertise identifies micro-location factors: cul-de-sac vs busy street, views, walkability, and neighborhood trends.
Market Timing
We analyze current buyer demand, seasonal trends, and inventory levels that impact your specific price range.
Comparable Selection
Careful selection of truly similar properties, not just automated matches based on basic criteria.
Style & Appeal Factors
Understanding buyer preferences for layouts, finishes, and features that affect marketability and value.
Adjustment Expertise
Precise value adjustments for differences in square footage, upgrades, and condition between properties.
Real Example: The Power of Accurate Pricing
A seller was convinced his home was worth $50,000 more than comps suggested, comparing his outdated home to a fully remodeled one down the street. Our detailed CMA showed the differences in upgrades, square footage, and market performance. He agreed to realistic pricing and the home sold within a week, while overpriced homes sat for months.
Our Professional Approach
Complete Transparency
We show you every comparable sale, explain our adjustments, and walk through our reasoning so you understand exactly how we determined your home's value.
Honest Pricing Strategy
We won't inflate your home's value to win your listing. Accurate pricing from day one attracts serious buyers and gets better results.
Market Testing Option
When pricing is uncertain, we can quietly test buyer interest through our network before officially listing your home.
Data-Driven Decisions
Every pricing recommendation is backed by solid market data, not gut feelings or wishful thinking about what your home "should" be worth.
Collaborative Process
We listen to your concerns, answer your questions, and work together to find a pricing strategy that aligns with your goals and timeline.
Regular Market Updates
Market conditions change, so we provide ongoing analysis and pricing adjustments if needed to keep your home competitive.
Ready for Your Free CMA?
Get a comprehensive, data-driven analysis of your home's value with no obligation. Our detailed CMA will show you exactly how we arrived at our recommended pricing strategy.