Marketing Makes the Difference
In today's digital world, 95% of buyers start their search online. Your marketing strategy determines how many qualified buyers see your home and how quickly you receive offers. Professional marketing can increase your home's visibility by 300% and reduce time on market by weeks.
Professional Photography
High-quality photos are your most important marketing tool. Homes with professional photos sell 32% faster and for 47% more money than those with amateur photos.
Essential Photo Types
Exterior Shots
Front view, backyard, side angles, and neighborhood context
Main Living Areas
Living room, kitchen, dining room from multiple angles
All Bedrooms
Master suite, secondary bedrooms, and closet space
Bathrooms
Full baths, powder rooms, and luxury features
Special Features
Fireplace, built-ins, upgraded finishes, storage
Photography Best Practices
Virtual Tours & Video
Interactive media helps buyers connect emotionally with your home before visiting in person.
3D Virtual Tours
- 24/7 virtual open house
- Reduces unnecessary showings
- Attracts out-of-town buyers
- Increases online engagement
Video Walkthroughs
- Shows home flow and layout
- Highlights unique features
- Perfect for social media
- Increases listing views
Drone Photography
- Showcases lot size and location
- Highlights neighborhood amenities
- Creates premium listing impression
- Great for unique properties
Online Listing Strategy
Your MLS listing is the foundation that feeds all other marketing channels.
Compelling Description
❌ Weak Example:
"Nice 3 bedroom home with updated kitchen. Good neighborhood. Must see!"
✅ Strong Example:
"Stunning 3-bedroom home in desirable Brookside featuring chef's kitchen with granite counters and stainless appliances. Hardwood floors flow throughout open living areas. Private backyard oasis with deck perfect for entertaining. Walk to trendy restaurants and shops!"
Winning Formula:
- Hook: Compelling opening line
- Key Features: Top 3-5 selling points
- Lifestyle: How buyers will live there
- Location: Neighborhood benefits
- Call to Action: Encourage showings
Strategic Keywords
Multi-Platform Marketing
Maximize exposure by marketing across all relevant channels where buyers search.
Primary Listing Sites
Feeds to all major sites automatically
Most popular site with 36M monthly visitors
Official NAR site with high buyer traffic
Growing platform with detailed market data
Social Media Marketing
Targeted ads to local buyer demographics
Visual storytelling with photos and stories
Video tours and neighborhood highlights
Reach relocating professionals
Traditional Marketing
Capture drive-by traffic and neighbors
Leave-behind materials for showings
Direct weekend traffic to your home
Broker tours and agent-to-agent referrals
Measuring Marketing Success
Track these metrics to evaluate your marketing effectiveness and make adjustments.
Online Performance
Total listing page views across all platforms
Buyers who favorited or saved your listing
Social media shares and forwards
Phone calls and emails from listing
Showing Activity
Number of showing appointments requested
Actual visitors vs. scheduled appointments
Comments from buyers and agents
Buyers who schedule second showings