Making Every Showing Count
Showings are where marketing meets reality. This is your opportunity to convert interested buyers into offers. The average home receives 8-12 showings before selling, so each one matters. Create an environment that helps buyers envision themselves living in your home.
Pre-Showing Preparation
Consistent preparation ensures your home always shows at its best, regardless of short notice.
Daily Maintenance (5 minutes)
Make All Beds
Hotel-style with decorative pillows and throws
Clear Countertops
Kitchen and bathroom surfaces completely clean
Quick Tidy
Put away personal items, fluff pillows
Fresh Towels
Clean, fluffy towels in all bathrooms
Before Each Showing (15 minutes)
Turn On All Lights
Every room, closet, and exterior lighting
Open Curtains & Blinds
Maximize natural light throughout
Set Comfortable Temperature
72-74°F regardless of outside weather
Add Fresh Scents
Light candles, fresh flowers, or baked cookies
Play Soft Music
Low-volume instrumental or nature sounds
Secure Valuables
Lock away jewelry, medications, documents
Private Showings vs. Open Houses
Both showing types serve different purposes in your marketing strategy.
Private Showings
- Qualified, pre-approved buyers
- Personalized attention from agent
- Detailed feedback opportunity
- Higher conversion to offers
- Flexible scheduling
- Require 2-hour advance notice
- Confirm buyer pre-approval
- Leave during showing
- Follow up within 24 hours
Open Houses
- Maximum exposure in short time
- Attracts curious neighbors
- Creates urgency and competition
- Efficient for agent time
- Weekend convenience for buyers
- Hold 2-4 PM on Sundays
- Advertise heavily online
- Prepare information packets
- Collect visitor contact info
Creating Emotional Connection
Help buyers fall in love with your home by engaging their senses and imagination.
👁️ Visual Appeal
👃 Scent & Sound
🤚 Touch & Comfort
Handling Buyer Feedback
Feedback is valuable market research that can help you adjust your strategy.
Positive Feedback Signals
"This feels like home"
Emotional connection achieved - likely to make offer
"We love the layout/kitchen/yard"
Specific features resonate - strong interest
"When can we see it again?"
Second showing request - serious consideration
"What's the neighborhood like?"
Beyond the house questions - genuine interest
Concerning Feedback Patterns
"It's smaller than expected"
Photos may be misleading or rooms need decluttering
"It needs a lot of work"
Consider addressing visible repairs or adjusting price
"It's overpriced for the area"
Multiple price comments indicate need for adjustment
"The photos looked better"
Reality doesn't match marketing - staging or photo issue
Safety & Security During Showings
Protect your home and belongings while accommodating buyer visits.